Nuun is the portable sports water tab. It optimizes hydration by providing electrolytes to revitalize tired muscles. As the first part of the rebrand to position nuun in the forefront of the sportswater market, I worked as the lead designer to recreate their line of packaging. Bold colors, simple diagrams, and fun iconography speak to the ethos of nuun's simple, effective and tasty product. 

Featured on The Dieline and Lovely Package (Feb/Mar 2011)
Featured in the Brand New Design Annual (Sept 2011)